Privacy Policy
Last Updated: February 11th, 2025
This “Privacy Policy” applies to the various websites, applications and services located or accessed at https://www.keithvlucas.com/ (“Services”) which is owned and operated by Keith V Lucas, LLC (“Company”). This Privacy Policy explains how Company collects, uses and discloses personally identifying information (“Personal Information”) as well as other data and information that you provide the Company or that it gathers through the Services.
While this Privacy Policy may reference aspects of the Company’s other terms and agreements, use of the Services is subject to its “Terms of Use” (located at: https://www.keithvlucas.com/termsofuse) and referred to collectively as “Terms.” Capitalized terms used but not defined in this Privacy Policy have their meaning set forth in the Terms.
Company reserves the right to change this Privacy Policy from time to time without notice to you. You should check here periodically to review the current Privacy Policy, which is effective as of the revision date listed above. Your use of the Services and submission of any information, including Personal Information, to Company constitutes acceptance and understanding of this Privacy Policy.
Collection of Your Information
Depending on how you use the Services, Company may collect, store and process, on your and/or if applicable your organization’s behalf, any data or information (including Personal Information) transmitted to Company directly from you or your organization, including for and through the Services and our third-party partners and service providers. Your information Company collects includes:
Your contact and account related Personal Information (such as name, addresses, email addresses and telephone numbers to Company);
Information contained in legal agreements including transaction-related information (such as invoices and orders, methods of payment, billing information, expiration date, billing address and/or a history of purchases through the Services);
Information you submit to Company in the form of an email or via any function within the Services (such as requests for professional services, information about Company’s products such as books, requests for orders, etc.);
“Usage Data” means data collected by Company pertaining to your interaction with the Services which includes, but is not limited to, performance of the Services, metrics and other measures of use and operation of the Services; and
Information you provide to Company while registering for, or as a part of participation in, Company’s seminars, courses, and appearances.
How Company Uses Your Information
Company collects, stores and uses the information as well as Personal Information you provide to Company in various ways, always in accordance with this Privacy Policy, as follows:
To operate and improve the Services to better understand how users access and use the Services;
To create user profiles, authenticate visitors and users to the Services and administer accounts;
To generate de-identified and aggregated Usage Data for any lawful purpose and as specified in the Terms;
To conduct research about your use of the Services;
To communicate with you and to respond to your inquiries or requests including customer-service-related purposes;
To evaluate business opportunities;
To process product orders received through the Services or other ways you communicate them to Company (e.g., email, phone) and to fulfill your requests for products and services;
To effectuate or enforce a transaction or agreement;
To provide you with information about Company’s products and services that Company believes you may find of interest, including to send you mailing lists, and marketing and promotional e-mails;
To personalize content Company provides to you;
To provide customer support and technical assistance for the Services; and
Company automatically collects through the Services information that is often not personally identifying, such as the website from which visitors came to the Services, Services visitors’ IP address, browser type and other information relating to the device through which they access the Services. Company may combine this information with the Personal Information Company has collected from you.
For clarity, Company does not make any warranty, express, implied or otherwise, that Company will be able to prevent loss, misuse, unauthorized access to, or alteration of information you provide to Company. You make any disclosure of information to Company at your own risk.
How Company Shares and/or Discloses Your Information
Company may share or disclose your information, including Personal Information, to third parties for the following purposes:
In aggregated, or non-personally identifying, forms about users of our Services for marketing, advertising, research or other reasonable business purposes. For example, Company may share information publicly to show trends about the general use of the Services;
To provide you with information relating to products or services that you have requested or that Company believes you may find of interest;
In response to a subpoena or other legal process by a governmental entity or third party, or if otherwise required by law;
To protect or enforce Company’s rights including with respect to Company’s assets and properties;
In the event of the sale or dissolution (bankruptcy) of assets, in whole or in part, of Company’s business or any of its affiliates; and
To third parties involved in the process of fulfilling orders and providing or performing functions on Company’s behalf including with respect to aspects of the Services (e.g., such as third-party service providers, contractors, and collection agencies).
Company does not rent or sell your Personal Information to unaffiliated third parties for their marketing purposes.
Cookies, Beacons and Analytics
The Services use technology, or those of third-party service providers, such as cookies, web beacons (clear GIFs) and similar technologies to track user activity and collect data related to our Services. Company may combine this data with your Personal Information provided to Company by you.
Cookies
Company may use cookies to track visitor activity on the Services, to enhance and personalize your experience and gather information that helps Company to optimize the Services. A cookie is a text file that a website transfers to your computer’s hard drive for record-keeping purposes. The cookies assign a random, unique number to each visitor’s computer. They do not contain information that would personally identify the visitor, although Company can associate a cookie with any identifying information that is or has been provided to Company while visiting the Services. Company uses cookies that remain on your computer for a specified period of time or until they are deleted (persistent cookies). Company may also use cookies that exist only temporarily during an online session (session cookies) – these cookies allow Company to identify you temporarily as you move through the Services.
You can choose to accept or decline some cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. For further information about disabling cookies, you can visit www.allaboutcookies.org. However, it is important to remember that many of the Services may not function properly if your cookies are disabled.
Web Beacons
Web beacons are tiny graphics with a unique identifier, similar in function to cookies, that are used to track the online movements of Web users. In contrast to cookies, which are stored on your computer’s hard drive, Web beacons are embedded invisibly on webpages and may not be disabled or controlled through your browser.
Analytics & Third Parties
The Services may include features or functionalities provided by “Third-Party Vendors,” or may integrate or interact with third-party products and services (including, without limitation, via APIs, plug ins, links, frames, embedding, or other interactions) (together, “Third-Party Services”). For example, Company may use Third-Party Services for providing aspects of the Services, ad serving, retargeting, marketing and/or for analytics. Certain functionalities within the Services, including your browser, may send your information to the Third-Party Provider and/or Third-Party Services. Any access to and use of any Third-Party Services linked within the are governed by the privacy policies of those Third-Party Services. Company is not responsible for the information practices of any Third-Party Vendors and/or Third-Party Services.
Third-Party Vendors and/or Third-Party Services (for example, Google Analytics) may use cookies, web beacons, device identifiers, and other tracking technologies that collect information about your use of the Services. This information may be used by Company and others to determine the popularity of the Services, deliver advertising and content targeted to your interests in the websites or other Services and to better understand your online activity. Company uses Google Analytics to track website views and general/aggregate data about Company’s website users. To provide website visitors more choice on how their data is collected by Google Analytics, Google has developed an Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout.
Do Not Track Disclosures
Some web browsers incorporate a "Do Not Track" feature that signals to websites and Services that you visit that you do not want to have your online activity tracked. Each browser communicates "Do Not Track" signals to websites differently, making it unworkable to honor each and every request correctly. In order to alleviate any communication error between browsers and the Services, Company does not respond to or honor "Do Not Track" signals at this time.
Email Policy
Company may use your email address to communicate with you about orders you have placed, inquiries you have made about products and services or information you have shared with Company. Company may send you emails from time to time about information Company believes may be of interest to you. Company may also send you news and offers about Company’s products and services, or those of my chosen partners. Examples include, but are not limited to, Company’s blog, books, webinars, newsletter, information about special offers, or other products or offerings.
If, at any time, you would like to stop receiving promotional e-mails, you may follow the opt-out procedures stated in the email, by using the “Unsubscribe” (or similar) link. It may take a few business days for Company to process opt-out requests. If you opt-out of receiving emails or promotions, Company still may send you e-mails to you in accordance with this Privacy Policy, as requested by you, or in reference to other customer service purposes.
Company’s Commitment to Security
Company has established safeguards to help prevent unauthorized access to or misuse of your information, but cannot guarantee that your information will never be disclosed in a manner inconsistent with this Privacy Policy (for example, as a result of unauthorized acts by third parties that violate applicable law or Company’s and Company’s affiliated providers' policies). To protect your privacy and security, Company may use passwords or other technologies to register or authenticate you and enable you to take advantage of the Services, and before granting access or making corrections to your information. Do not provide your password to any other person.
Your Choices and Rights
Subject to applicable law, Company will make reasonable efforts to ensure your collected information is accurate and complete and Company will update or correct your information as needed when notified by you. If you would like to request access to your information including to verify, identify any inaccuracies, or change or delete your information, please contact Company at privacy@keithvlucas.com. Company strives to respond to these requests within 30 days or as otherwise required under applicable law.
Whenever you directly provide Company with your information, be sure it is accurate and complete. Company is not responsible for any information you provide that is incomplete or incorrect. At any time, you may access, edit or delete information within your account. If you delete information from your account, or deactivate your account, Company may retain certain information as required by law or for legitimate business purposes. Company may retain cached or archived copies of your information for a certain period of time.
Children’s Privacy
Company does not knowingly collect, maintain, or use personal information from children under 13 years of age, and no parts of the Services are directed to children. If you learn that a child has provided Company with personal information in violation of this Privacy Policy, then you may alert Company at privacy@keithvlucas.com.
California Privacy Rights
If you are a resident of California and interact with Company as a consumer, you have certain rights under the California Consumer Privacy Act or “CCPA” (Cal. Civ. Code § 1798.100 et seq.), including to request access to and deletion of your Personal Information (as defined in the CCPA). You may exercise these rights by contacting Company at privacy@keithvlucas.com. Company does not sell your Personal Information.
International Users
Company is located in the United States. When you access the Services, your information may be stored on servers in the United States and may also be stored or processed in other countries by our service providers, if and to the extent compliant with law. If you are accessing the Services from outside the United States, by providing your information to the Services, you are consenting to and authorizing the transfer of your information to the United States for storage, use, processing, maintenance and onward transfer of such information to other entities, regardless of their location, in accordance with this Privacy Policy and the Terms. For clarity, and as outlined in the Terms, you are also consenting to the application of United States law in all matters concerning the Services.
How to Contact Company
While Company strives for error free performance, Company cannot always catch an unintended privacy issue. As a result, Company encourages your questions and comments about any privacy concerns. Please direct them to Company by an email to the following: privacy@keithvlucas.com.