Biography
Keith Lucas is a startup advisor specializing in product, growth, people, and culture. While Keith loves getting things done, his true passion lies in empowering teams to get stuff done, focus on what matters, and make a difference.
With almost three decades of entrepreneurial leadership experience, Keith has served as project lead, tech executive, and now advisor. At Roblox, a social platform for user-created games and virtual experiences, he led product and engineering, helping scale its infrastructure, product offerings, team, and business. As COO of Instrumental, a company using AI to transform hardware manufacturing, Keith built out the company’s financial modeling and helped advance its go-to-market strategy. Keith advises startups in entertainment, gaming, social, and enterprise. He also advises non-profits.
Keith holds a Bachelor’s in engineering from Columbia University, a Ph.D. in aeronautics and astronautics from Stanford University, and a Master’s in Public Policy from UC Berkeley. Outside of work, he enjoys western horseback riding, fitness, travel, and learning new things.
Vision & Mission
Vision
A world where entrepreneurial teams are empowered by exceptional leadership to deliver meaningful and lasting impact.
Mission
To equip leaders with the knowledge, tools, and confidence to build high-performing entrepreneurial teams that innovate, adapt, and achieve greater impact over time.
