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01. OPERATOR-BUILT ADVISORY · KEYNOTES, SEMINARS, & OFFSITES

SPEAKING

Thirty years building teams in tech, including a decade at Roblox, taught me how teams cross the scaling chasm — and how they don’t. I bring those lessons to conference stages, university classrooms, and leadership offsites.
The talks are grounded in IMPACT, my book on building entrepreneurial teams that scale. But they’re not lectures. I shape the talk around what the group is actually wrestling with — closer to a working session than a performance.
BRING ME IN TO SPEAK
FIG. A - KEITH V. LUCAS
02. SPEAKING TOPICS

A RANGE OF TALKS DRAWN FROM THE IMPACT OPERATING SYSTEM AND THIRTY YEARS BUILDING TEAMS.

Each talk can be tailored to your audience and adapted to fit a 15- to 45-minute session. They're designed for conferences and business audiences, universities and business schools, and pro bono sessions for students and nonprofits — any group looking to learn the model rather than implement it.
FIG. B - IMPACT SERIES
01
STRATEGIC SPEED - A NARRATIVE OF THE BOOK.
02
PROTECTING THE PRODUCTIVE AND BEING DECENT - THE GYOR CONTINUUM IN PRACTICE.
DOWNLOAD THE FRAMEWORK →
03
DEFINING SUCCESS, RECRUITING, AND DEVELOPING.
04
BUILDING TRUST THROUGH A TEAM'S OPERATING SYSTEM.
DOWNLOAD THE FRAMEWORK →
FIG. C - ADDITIONAL TALKS
01
MOVING FAST TOWARDS WHAT MATTERS
02
FROM INITIAL LAUNCH TO THE MAINSTREAM.
03
LUCK, HARD WORK, ONE SUPERPOWER, AND AN UNCONVENTIONAL PATH
03. RECENT SPEAKING ENGAGEMENTS

WHERE I’VE TALKED.

CONFERENCES AND BUSINESS AUDIENCES

US Consulate Rio, Brazil

Entrepreneur Round Table

I joined CDA Escobar and PDS Rio de Janeiro for a mentorship session with entrepreneurship alumni, strengthening ties with Rio’s startup sector through Q&A on global growth, team management, and overcoming business challenges. ...
Nov 19, 2025
American Chamber of Commerce Brazil

AmCham Brazil IMPACT Keynote

I presented the IMPACT Operating System to 250 live participants. Feedback noted the clarity on the transition from individual contributor to mission-aligned leader, and how practical it was for those navigating growth and scale. ...
Sep 10, 2025
U.S. Embassy, Brazil

Reverse Shark Tank

I was grateful to contribute tech and startup insights to a U.S. Embassy Brasília panel alongside leaders in diplomacy and city planning, as local entrepreneurs shared real challenges and left with advice they could use right away. ...
Mar 21, 2025
LINKEDIN →
USS Hornet Sea, Air, & Space Museum, Alameda, CA

Leading from the Front: The Missing Chapter for Hardware Executives — Instrumental Build Better Conference

I had the honor of moderating a conversation with four hardware leaders on leading when you’re building physical products, from navigating crisis to balancing innovation with operational efficiency and making difficult trade-offs. ...
Oct 16, 2024
INSTRUMENTAL →

UNIVERSITIES AND BUSINESS SCHOOLS

Gonzaga University, Spokane, WA

Guest Lecturer: Customer Validation — Gonzaga University Hogan Entrepreneurial Leadership Program

I shared lessons on finding early fit using Steve Blank’s Earlyvangelist model and scaling through rapid iteration. Stories from my time at Roblox brought it to life, as students mapped the concepts to ventures they’re imagining. ...
Oct 8, 2024
Instrumental

Executive Coaching Out Seminar

My first official presentation of the Coaching Out framework. Instrumental’s leadership team pushed back on “fit” as imprecise, which led to its foundational idea, Probability of Success, and inspired me to write IMPACT. ...
Oct 31, 2022
Gonzaga University, Spokane, WA

Guest Lecturer: Mission Athletes — Gonzaga School of Business Multidisciplinary Action Projects

I walked graduating students through how to lead, hire, and develop Mission Athletes, and how to see their own careers differently: as intellectual athletes committed to mission, personal growth, and mastery. ...
Sep 16, 2025

PRO BONO AND COMMUNITY

U.S. Embassy, Brazil

Inside Roblox

I fielded questions about my time at Roblox from children of embassy staff. One 10-year-old asked about a complex physics calculation, then applied my answer to other scenarios, a reminder never to underestimate young creators. ...
Mar 24, 2025
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NFNTE Capital

AI Readiness Summer Camp

I was thrilled to support my friend Harold Hughes and his work through NFNTE Capital. Campers asked great questions as we covered my journey to and within Roblox, and how Roblox has used data to build a great product. ...
Jul 2, 2025
Casa Thomas Jefferson, Brazil

Entrepreneurship and Teamwork

I shared my Roblox experiences with students at Casa Thomas Jefferson’s makerspace in Brasília. One student’s question about work-life balance sparked a conversation about resilience, support systems, and learning from fast-paced growth...
Mar 20, 2025
LINKEDIN →
03. RECENT SPEAKING ENGAGEMENTS

WHERE I’VE TALKED.

CONFERENCES AND BUSINESS AUDIENCES

US CONSULATE RIO, BRAZIL

ENTREPRENEUR ROUND TABLE

US Mission Brazil Event Report: CDA Escobar and PDS Rio de Janeiro hosted entrepreneurship alumni for a mentorship session with Startup Advisor and former [CPO] of Roblox, Dr. Keith Lucas. This roundtable aimed to strengthen ties with key stakeholders actively engaged...
NOV 19, 2025
LINKEDIN →
AMERICAN CHAMBER OF COMMERCE BRAZIL

AMCHAM BRAZIL IMPACT KEYNOTE

I was honored to be invited by AmCham Brazil to give my first IMPACT Keynote and present the IMPACT Operating System to professionals. The reaction was really terrific: We had around 250 participants joining us live...
SEPT 10, 2025
LINKEDIN →
U.S. EMBASSY, BRAZIL

REVERSE SHARK TANK

It was powerful to see local entrepreneurs share real challenges—and leave with advice they could use right away. The U.S. Embassy in Brasília brought together a thoughtful, cross-disciplinary panel including leaders in diplomacy and city planning, and I was grateful to contribute tech and startup...
MAR 21, 2025
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USS HORNET SEA, AIR, & SPACE MUSEUM, ALAMEDA, CA

LEADING FROM THE FRONT: THE MISSING CHAPTER FOR HARDWARE EXECUTIVES – INSTRUMENTAL BUILD BETTER CONFERENCE

I had the honor of moderating a session at Instrumental's Build...
OCT 16, 2024
ALAMEDA, CA
LINKEDIN →

UNIVERSITIES AND BUSINESS SCHOOLS

GONZAGA UNIVERSITY, SPOKANE, WA

GUEST LECTURER: CUSTOMER VALIDATION – GONZAGA UNIVERSITY HOGAN ENTREPRENEURIAL LEADERSHIP PROGRAM

It's always a privilege to work with students who are already thinking deeply about how to turn ideas into real products. At Gonzaga's Hogan...
OCT 08, 2025
LINKEDIN →
Instrumental

Executive Coaching Out Seminar

The first official presentation of my Coaching Out framework. The Instrumental leadership team engaged with the ideas, and challenged my thinking in a great way, allowing me to go beyond the Roblox culture in which I had first developed the approach. Case in point: The team resonated...
SEPT 10, 2025
LINKEDIN →
GONZAGA UNIVERSITY, SPOKANE, WA

GUEST LECTURER: MISSION ATHLETES – GONZAGA SCHOOL OF BUSINESS MULTIDISCIPLINARY ACTION PROJECTS

Walked students through the Mission Athlete framework, from how to lead them to how to hire and develop...
SEPT 16, 2025
LINKEDIN →

PRO BONO AND COMMUNITY

U.S. EMBASSY, BRAZIL

INSIDE ROBLOX

Few things are more energizing than seeing young creators light up with ideas and questions. At the U.S. Embassy in Brasília, I spoke about my time at Roblox and fielded questions from the children of embassy staff—many of whom were serious players and creators. One 10-year-old asked about a complex physics...
MAR 24, 2025
LINKEDIN →
NFNTE Capital

AI Readiness Summer Camp

I was thrilled to support my friend Harold Hughes and all the work he's doing through NFNTE Capital. It was a fun event, and the campers asked great questions. We covered my journey to and within Roblox, and how Roblox has used data over the years to build a great product.
SEPT 10, 2025
LINKEDIN →
CASA THOMAS JEFFERSON, BRAZIL

ENTREPRENEURSHIP AND TEAMWORK

It's always energizing to connect with students who are diving deep into creativity and STEM. At Casa Thomas Jefferson's incredible makerspace in Brasília, I had the chance to share my experiences from Roblox—and quickly found myself fielding thoughtful questions about entrepreneurship...
MAR 20, 2025
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OPERATOR-BUILT ADVISORY · EST. 2018
© 2026 KEITH V LUCAS · ALL RIGHTS RESERVED