Category: Impact

The 12 Principles of Impact

The 12 Principles of Impact

How entrepreneurial teams work, lead, and deliver results that last Principles are often confused with values. The distinction matters. On entrepreneurial teams, principles shape how you make decisions, respond to…
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John Shedletsky: Mastery of Community

John Shedletsky: Mastery of Community

John Shedletsky, Roblox’s first employee, built or helped build some of the platform’s most engaging features—the virtual economy, a currency trading system, user-to-user advertising, and the avatar catalog, to name…
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David Baszucki: Mastery of Urgency

David Baszucki: Mastery of Urgency

Moving with urgency is critical to entrepreneurial success. In the face of uncertainty and competition, the combination of focus, speed, and iteration outperforms everything else. But it is one thing…
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Erik Cassel: Mastery of Speed

Erik Cassel: Mastery of Speed

The earliest version of Roblox lacked the ability to program games. Instead, players created experiences by arranging predefined gaming elements in their virtual environments. The rationale was usability—it is easier…
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Christina Shedletsky: Execution Mastery

Christina Shedletsky: Execution Mastery

One of the most complex product transitions we completed during my Roblox tenure was the phaseout of one of our two virtual currencies. At the time, Roblox had one currency…
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The Roblox Revenue Crisis of 2012

The Roblox Revenue Crisis of 2012

How a crisis forced a team to confront first principles — and how culture, not a single idea, became the solution. An excerpt from Impact. When growth becomes the risk…
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