contact me

Blog

Insights on leadership, product strategy, and building high-impact teams. Learn from real experiences and practical frameworks that drive results.

Featured Posts

Impact, Roblox
August 12, 2025
• 2 min read
David Baszucki: Mastery of Urgency
Moving with urgency is critical to entrepreneurial success. In the face of uncertainty and competition, the combination of focus, speed, and iteration outperforms everything else. But it is one thing ...
Read More
Impact, Roblox
August 12, 2025
• 2 min read
Erik Cassel: Mastery of Speed
The earliest version of Roblox lacked the ability to program games. Instead, players created experiences by arranging predefined gaming elements in their virtual environments. The rationale was usabil...
Read More
Impact, Roblox
August 12, 2025
• 2 min read
John Shedletsky: Mastery of Community
John Shedletsky, Roblox’s first employee, built or helped build some of the platform’s most engaging features—the virtual economy, a currency trading system, user-to-user advertising, and the avatar c...
Read More

All posts

post sort date
Impact, Roblox
August 12, 2025
• 2 min read
John Shedletsky: Mastery of Community
John Shedletsky, Roblox’s first employee, built or helped build some of the platform’s most engaging features—the virtual economy, a currency trading system, user-to-user advertising, and the avatar c...
Read More
Impact, Roblox
August 12, 2025
• 2 min read
David Baszucki: Mastery of Urgency
Moving with urgency is critical to entrepreneurial success. In the face of uncertainty and competition, the combination of focus, speed, and iteration outperforms everything else. But it is one thing ...
Read More
Impact, Roblox
August 12, 2025
• 2 min read
Erik Cassel: Mastery of Speed
The earliest version of Roblox lacked the ability to program games. Instead, players created experiences by arranging predefined gaming elements in their virtual environments. The rationale was usabil...
Read More
Impact, Roblox
August 12, 2025
• 2 min read
Roblox: The Year of Getting Things Done
Toward the end of 2014, soon after I became chief product officer of Roblox, it became clear to me that 2015 should be a year of growth, similar to the year of revenue we had in 2013. Our annual growt...
Read More
Impact, Roblox
August 12, 2025
• 2 min read
Christina Shedletsky: Execution Mastery
One of the most complex product transitions we completed during my Roblox tenure was the phaseout of one of our two virtual currencies. At the time, Roblox had one currency tied to the U.S. dollar—Rob...
Read More
Impact, Roblox
August 8, 2025
• 4 min read
The Roblox Revenue Crisis of 2012
An excerpt from Impact. Roblox is a social platform for user-created games and virtual experiences, and in early 2012, it faced a crisis. Its revenue growth had suddenly slowed compared to its player ...
Read More
Impact, Mission Athletes
August 13, 2025
• 3 min read
Coach, Ally, and Captain
Coaching is a great mental model for mission athletes—the creative, mission driven individuals who keep growing in individual and collective capacity. As coach, you achieve through others based on you...
Read More
Startups, Toolkit
August 13, 2025
• 4 min read
Compensation Benchmarking
As I talk about in my book Impact, compensation is often misunderstood. While compensation can demonstrate value and convey appreciation, it is not, in my experience, the biggest lever for attracting ...
Read More
Startups, Toolkit
August 12, 2025
• 6 min read
Metrics, Dashboards, and Alerts
Metrics and their usage are incredibly important topics for all entrepreneurial teams, and there is often an overwhelming amount to think about. Here’s my primer on topics of metrics, dashboards...
Read More
Culture, Startups
August 13, 2025
• 3 min read
The Purpose, Product, People Triangle
Which is more important? People or product? This is a recurring question I’ve heard over the years, and people usually have very strong opinions. My take is that people are more important — that...
Read More

Get Keith’s Newsletter

Launch Updates • Subscriber Only Content • Best of the Rest

Contact me form

Do you need a reply?*