Keith Lucas is a startup advisor specializing in product, growth, people, and culture. While Keith loves getting things done, his true passion lies in empowering teams to get stuff done, focus on what matters, and make a difference.

Keith has built and led entrepreneurial teams in the trenches and as an executive. At Roblox, a social platform for user-created games and virtual experiences, he led product and engineering, helping scale its infrastructure, product offerings, team, and business. As COO of Instrumental, a company using AI to transform hardware manufacturing, Keith built out the company’s financial modeling and helped advance its go-to-market strategy. Keith now advises startups in AI, gaming, creator platforms, entertainment, social, and enterprise. He also advises non-profits.

Keith holds a Bachelor’s in engineering from Columbia University, a Ph.D. in aeronautics and astronautics from Stanford University, and a Master’s in Public Policy from UC Berkeley. Outside of work, he enjoys western horseback riding, fitness, travel, and learning new things.